Ad-ID : Spreety TV Online Glossary
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Ad-ID ABBR. n.
An Internet-based identification system developed in the US that
generates a unique identifier for all advertising assets (TV, radio, print,
Internet, etc.) using a 12-character code. Ad-ID Web services is the repository
of advertising asset codes and related asset metadata. The Ad-ID system is a
joint venture of the American Association of Advertising Agencies (4A’s) and
the Association of National Advertisers, Inc. (ANA). The Ad-ID Web site is
www.ad-id.org. [An acronym of Advertising
Digital Identification. Previously Advertising IDentifier.] Compare
DOI; GRid; ISAN; ISBN; ISRC; MWLI.
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