Active User research school : Spreety TV Online Glossary
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Active User research school ACADEMIC
n. A research tradition (rather than a specific educational institution)
concerning the effects of video games that relies significantly on fieldwork
and positions itself within social science traditions, rather than
concentrating on laboratory-based experiments. It places an emphasis on the
wider social and cultural factors that influence the formation of attitudes and
behavior in people of which the media (including video games) is but one
factor. This research tradition is more often followed in European studies than
North American studies, which favor Active Media research. Active User
influenced studies are more likely to argue that violence in media does not
lead directly to violent behavior, rather that the media user is engaging with
this material in a more complex and sophisticated manner than is often assumed.
Critics of Active User research point out that this approach is rarely based on
original academic studies. Compare Active Media research school.
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