Spreety TV Online Article - CEA Mobile Predictions
August 20, 2010
The following entertainment article was written for Spreety TV Online by professional journalist Carolyn Giardina.
Mobile Computing Sales On the Rise
By Carolyn Giardina
The Consumer Electronics Association has made some positive predictions about the state of its industry, underscoring the growth in online video content, which is clearly a driver.
According to the organization's semi-annual "U.S. Consumer Electronics Sales and Forecast," the consumer electronics industry will exceed initial revenue projections for 2010, with growth of three percent over 2009 and overall shipment revenues of $174.9 billion in the U.S. The report also suggests that industry shipment revenues will climb four percent to an all-time high of more than $182 billion by 2011.
Mobile computing products are expected to become the industry's primary revenue driver by 2011. CEA projects that sales of laptops, netbooks, tablet computers, and related products will reach more than $26 billion in shipment revenues by next year. Most of the growth in the computing category will be driven by tablet PCs as more companies enter the marketplace, CEA predicted.
Wireless handsets are also seeing growth. CEA projects that by 2011, these products will result in $26 billion in sales. Smartphones continue to be the key driver in the category, with more than 54 million units expected to ship in 2010, an increase of nearly 31 percent. By 2011, more than 66 million smartphones will ship to dealers, generating $19.6 billion in revenue.
"We anticipate a robust holiday quarter," reported Steve Koenig, CEA's director of industry analysis.
CEA President and CEO Gary Shapiro summed up in a released statement: "The response to innovative new products like tablet computers and 3D displays, and continued growth of other product categories, illustrate that consumers love technology. The freedom to innovate delights consumers, sustains our industry and strengthens the economy."
CEA produces the annual Consumer Electronics Show, next slated for January 6-9, 2011 in Las Vegas. Registration is now open.
